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The client owns a set of private luxury oceanfront condos in Maui, Hawaii. They had recently renovated the condos, and they were in excellent condition. For those looking to book more than a few days in Maui, the condos were an excellent deal. The view from the condos was also stellar. You could see and savor the panoramic view of the pacific ocean and even see sea turtles on the beach.
After creating a brand new website showcasing and promoting the condos. The LIFTOFF Digital team executed a Google Ads strategy to generate leads. We built out the campaign using strategies like custom landing pages, targeted ad groups, and 1-1 relevant ad copy. Soon enough, after launching the Google Ads campaign, we started delivering fresh leads to the client. With our data-driven optimizations, we generated conversions at a consistent $18 per lead. Most importantly, we had a 6.68% conversion rate from cold traffic and generated 38 new leads for the client.
Net New Leads Generated
Conversion Rate from Google Ads Traffic
Cost Per Lead