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Marsha Kotlyar Estate Group

Digital Marketing Case Study

Premier Real Estate Group In Montecito & Santa Barbara Achieves Double Digital Traffic Growth

Marsha’s team is the premier real estate group in Montecito and Santa Barbara. Her team has 30 years of combined experience selling local luxury real estate. Their proven track record and experience have translated into being in the top ½ percent of Berkshire Hathaway agents nationwide.

LIFTOFF Digital started with designing and developing a brand stunning new site. After we launched their new website, their team was eager to grow SEO traffic to the site. The LIFTOFF Digital team went to work executing SEO strategies to grow traffic. We used SEO techniques such as On-Page optimizations, keyword research, technical SEO, and much more. Soon enough, the site was ranking on the first page for keywords like "montecito real estate agent" and "santa barbara luxury real estate". Most importantly organic conversions increased by 287% and organic traffic increased by 48%.


Increase in Conversions


Increase in New Organic Users


Improvement in Bounce Rate

How We Did It

  • Website Design & Development
  • Keyword Research
  • On-Page Optimizations
  • Technical SEO
  • Internal Linking Area Pages