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RNM Engineering

Digital Marketing Case Study

Engineering Firm Generates 39 New High-Quality Leads

RNM is a professional engineering firm located in San Luis Obispo. Their focus is on providing sustainable electrical engineering services. The industries they serve are commercial, residential, government, and construction. Their client list includes architects, lighting designers, electrical contractors, and building managers.

After creating a brand new website, the LIFTOFF Digital team grew traffic through a Google Ads campaign. The team executed the Google Ads campaign right away and started delivering some big wins. The first big win was generating 10 net new leads in the first month. As we refined and worked on the campaign and landing page, we reduced the cost per lead to $18. Most importantly, we generated 97,300 impressions, drove over 2,380 people to the site, and produced 39 high-quality new leads.


Cost Per Lead from Google Ads


Clicks from Google Ads


Impressions from Google Ads

How We Did It

  • Website Design & Development
  • Google Ads Management
  • Custom Landing Page Design