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Movement For Life

Digital Marketing Case Study

Movement For Life Saw A 1839% Increase In Organic Traffic In Under 12 months

Movement For Life is a group of outpatient orthopedic physical therapy clinics. They have clinic locations across California, Arizona, and North Carolina. Many of our physical therapists are board certified specialists, or specialty trained in the areas of orthopedics, geriatrics, sports, vestibular, and hand therapy.

After creating a brand new website for their main location, the LIFTOFF Digital team executed SEO-focused strategies to grow traffic. We used SEO techniques like keyword research, On-Page SEO, Off-Page SEO, technical SEO, and SEO-focused content marketing. Soon enough, after executing these strategies, the team delivered some big wins. We delivered top rankings for high-value keywords like “benefits of physical therapy”, “physical therapy for vertigo”, “physical therapy for lower back pain” and much more. The client also started picking up links organically because of the increased visibility in search. After about 12 months of executing our strategies, we began to see a compounding effect and traffic exploded from 1k per month to 30k per month. Most importantly, the result was a 1,961% increase in new organic users, 1,839% increase in organic traffic, and a 203% increase in backlinks.


Increase in Organic Traffic


Increase in New Organic Users


Increase in Domain Rating

How We Did It

  • SEO focused content marketing
  • Keyword Research
  • Internal Linking
  • On-Page SEO