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Morro Bay Landing

Digital Marketing Case Study

Fishing Charter Business Drives Over 250k Organic Visitors

Morro Bay Landing is a premier fishing charter business located in Morro Bay, CA. They offer sportfishing, whale watching excursions, private charters, and water activities. Above all, they focus on unforgettable adventures and family fun.

After creating a brand new website, LIFTOFF Digital went to work executing an SEO strategy to grow organic traffic. We used SEO techniques like keyword research, On-Page SEO, Off-Page SEO, and interlinking. Soon enough, the team delivered some big wins, gaining featured snippets and #1 rankings for keywords like “morro bay sportfishing”, “morro bay whale watching”, "morro bay fishing" and much more. The end result was 357,319 visitors driven via SEO during the campaign. Now the site maintains 145 #1 keyword rankings related to their core services.


Increase in Organic Sessions Year Over Year


Increase in Organic Page Views Year Over Year


Increase in Keywords Ranked in Top #1 Position

How We Did It

  • SEO focused content marketing
  • Keyword Research
  • Internal Linking
  • On-Page SEO
  • Off-Page SEO