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Restorative Partners

Digital Marketing Case Study

Non-Profit Grows SEO Traffic 35% Year Over Year

Restorative Partners is a non-profit organization that provides programs and services for those in custody and those who have been released from juvenile hall, jail, honor farm, and state prisons in the San Luis Obispo County region. Their restorative justice approach focuses on mind, body, and spiritual transformation, as well as addresses responsibility, accountability and offers reentry mentorship.

After designing their new site, the LIFTOFF Digital team went to work executing SEO strategies to grow SEO traffic. We used SEO techniques like keyword research, On-Page SEO, Off-Page SEO, SEO-focused content marketing and much more. Soon enough, after implementing our SEO strategies and techniques, the site started ranking in the top positions for “benefits of restorative partners”, “what is restorative justice” and many more keywords. Most importantly, SEO traffic consistently grew 35% year over year and SEO became their #1 traffic channel, accounting for over 70% of all their traffic.


Increase in SEO Traffic year over year


of all Traffic from SEO


Keywords ranked related to core services and programs

How We Did It

  • Website Design and Development
  • Keyword Research
  • On-Page SEO
  • Technical SEO
  • SEO Focused Content Marketing