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GYC Rentals

Digital Marketing Case Study

Local Event Company Generates 2,360 Appointments Via SEO

GYC rentals is a third-generation event rental company. They have a vast wedding inventory including tents, accessories tables, chairs, glassware, and much more. They offer the best customer service, competitive prices, and the largest tent selection on the Central Coast.

After redesigning their site, the LIFTOFF Digital team executed SEO techniques to grow organic traffic. The SEO techniques we used were keyword research, On-Page SEO, Off-page SEO, technical SEO, and SEO-focused content marketing. Soon after implementing our SEO techniques, the site started ranking on the first page for keywords like "party rentals san luis obispo" and "wedding rentals san luis obispo". Most importantly, the end result was over 34,500 organic visitors and over 2,320 appointments from SEO traffic.


Increase in Organic Traffic Year Over Year


Conversion Rate of Traffic Intro Appointments


Keywords Ranked in #1 Position

How We Did It

  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Website Design & Development