Check out our new Ultimate Internet Marketing Checklist!

How LIFTOFF Digital Creates SEO Campaigns For Clients

Welcome to our expectations page!

We are excited to work with you on your SEO program. Just as a reminder our SEO service includes custom SEO onboarding, SEO setup & onboarding, SEO project management, keyword tracking, a dedicated account manager, monthly reports, technical SEO, strategic keyword research, content creation (up to 3 pieces per month), link building (up to 1 high quality guest posts per month), SEO website updates, internal linking, competitor analysis, keyword mapping, content audit, content roadmap, and up to 1 weekly meeting.

Below we'll get into how we roll out this service to clients:


We start our process with a questionnaire, which is in the form of a Google document, designed to gather important information about your business in order to properly set up your SEO campaigns. Please take your time answering the questions, as the responses will help us create an effective strategy for your SEO program.

Kick-Off Call

During the kick-off call, we will introduce ourselves and discuss the details of your SEO project. This is an opportunity for you to ask any questions, meet the team, and get aligned on our process.

SEO Setup Process

After the kick-off call, we'll get right to work on the setup process. First, we get access to Googe Analytics and Google Search Console profiles. Next, we'll add your website to our analytics and tracking tools, set up the project management sheets, and give your team access.

SEO Audits

After the setup process, we'll start our SEO audits which will involve a thorough review of your current SEO marketing efforts, including a technical website audit, existing content audit, core keyword map, current keyword performance, backlink profile, SEO segmentation, and overall efforts.

SEO Workshop Deep Dive

After the audits are completed, we'll set up a workshop deep dive to go over the results. The workshop is a more in-depth, deep dive meeting where we will present our audits and dive deeper into what we uncovered and the custom strategies for your SEO campaign. We'll also review and align the deliverables for your SEO campaign for next for the 3 months. We'll also discuss your target audience, goals, and the overall direction of your SEO campaign.

SEO Tasks & Deliverables

After the workshop, we'll dive straight into executing the tasks and deliverables for the rest of the month. Our team will work mainly on the project management sheet and you can always see what tasks we're working on and who is working on them in the project management sheet.

SEO Content Creation

A big part of SEO is creating content based on the keywords we've selected. Our process for SEO creation is to first do the keyword research, select the keywords, add the keywords in the content roadmap, get your approval on the content roadmap, and then start creating the content. It takes our team up to 2 weeks to write the content. After our team has produced the content, we'll add the content to a google document and send it over to you for review. Once you review the content and edits are made, we'll do one final pass for quality assurance and then we'll add it on the website in the appropriate place.

SEO Content Approvals

The process of editing and approving content is time-consuming but we like to aim to have a 2 week turn around time after we send you the content our team has produced. We understand things may come up but in general, keeping to the schedule of a 2 week turnaround time will keep the SEO campaign going in a timely manner.

Monthly Meetings

Once a month, we'll meet to go over tasks and deliverables, review the monthly report, and discuss any pending items for the SEO campaign. We can move to bi-monthly meetings once we establish a rhythm but in the beginning, we highly recommend meeting at least once a month.

Communication Expecations

We will communicate with you regularly throughout the process to keep you updated on the progress of your SEO campaign. If you email or call us, we'll aim to get back to you within 24-48 hours.

Point Of Contact

As a part of our service, you'll have a dedicated account manager that will be your point of contact moving forward. They will answer any questions you have and pull in team members as needed. We'll confirm your point of contact that can answer any questions you may have.

Wrapping It Up

We're excited to kick off your project and to help you achieve your goals through targeted and effective SEO campaign. We're committed to keeping the lines of communication open and transparent, and we'll work closely with you every step of the way to make sure that your expectations are not only met, but exceeded. So let's get started on creating some awesome SEO strategies that will help your business soar to new heights!

‹  Back to Articles