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How LIFTOFF Digital Creates Email Marketing Strategies For Clients

Welcome to our expectations page!

We are excited to work with you on your email marketing efforts. Just as a reminder our email marketing service includes custom onboarding, an email marketing audit, development of email marketing strategies, setup and creation of monthly newsletters (up to 2 per month), setup and creation of email marketing flows (up to 1 per month), setup and creation of website pop-ups (up to 1 per month), email design and implementation, email copy development, A/B testing, deliverability testing, and a dedicated account manager to ensure a smooth and successful collaboration.

Below we'll get into how we roll out this service to clients:


We start our process with a questionnaire, which is in the form of a Google document, designed to gather important information about your business and product in order to properly set up your email campaigns. Please take your time answering the questions, as the responses will help us create an effective strategy for your email marketing campaigns.

Kick-Off Call

During the kick-off call, we will introduce ourselves and discuss the details of your project. This is an opportunity for you to ask any questions, meet the team, and get aligned on our process.

Setup Process

After the kick-off call, we'll get access to your email marketing software and start the setup process involved in configuring your email marketing software and ensure that everything is set up to industry-standard specifications.

Email Marketing Audit & Strategy

After the setup process, we'll start our email marketing audit which will involve a thorough review of your current email marketing efforts, including your list management, segmentation, and overall efforts. After the audit, we'll put together a cohesive email marketing strategy specific to your business and goals.

Workshop Deep Dive

After the email marketing audit & strategy is complete, we'll schedule a workshop. The workshop is a more in-depth, interactive session where we will present and dive deeper into your new email marketing strategy. We'll also discuss your target audience, goals, and the overall direction of your campaigns.

Email Design & Copy Creation

After the workshop, we'll dive straight into email design & implementation of the first pop-up, flow, or newsletter. Our team will work to create visually appealing and compelling email designs and copy that align with your brand and messaging. This will include creating templates and any necessary graphics. Overall, our goal is to create emails that not only look great but also effectively communicate your messaging and drive desired actions from your audience.

Email Design & Copy Approvals

Before emails are sent out to your audience, we want to make sure that they meet your standards and expectations. This will involve sharing the first batch of emails with you for review before they are sent out. You will have the opportunity to review the content, design, and overall messaging to ensure that everything meets your standards.

Emails Flows & Newsletter

After the first batch of emails is sent out, we'll continue working to create automated email flows which are a series of emails that are triggered by certain actions or events, such as signing up for a newsletter or abandoning a shopping cart (up to 1 per month). These emails can be used to welcome new subscribers, provide educational content, upsell or cross-sell products, and more. We will create these flows and set them up in your email marketing platform, ensuring that they are delivered to the right people at the right time.

Newsletters, on the other hand, are regularly scheduled emails that are typically sent out to your entire email list. We'll create up to 2 of these per month and these emails can be used to share company updates, promote products or services, or provide valuable content to your audience. We will work with you to create a newsletter schedule that makes sense for your business, and assist with the design and copywriting for each newsletter.

Email Marketing Pop-ups

Additionally, our team will create and implement email marketing pop-ups on your website (up to 1 per month). This process involves designing the pop-up to match your brand and creating the form or banner. We will also help you determine the best placement and trigger for the pop-up, such as when a visitor scrolls to a certain point on the page or when they are about to exit the site. We can also help you create and implement email marketing pop-ups on your website to capture leads and grow your email list.

Communication Expectations

We will communicate with you regularly throughout the process to keep you updated on the progress of your email marketing campaigns and answer any questions you may have. If you email or call us, we'll aim to get back to you within 24-48 hours.

Point Of Contact

As a part of our service, you'll have a dedicated account manager that will be your point of contact moving forward. They will answer any questions you have and pull in team members as needed. We'll confirm your point of contact that can answer any questions you may have.

Wrapping It Up

We're excited to kick off your project and to help you achieve your goals through targeted and effective email campaigns. We're committed to keeping the lines of communication open and transparent, and we'll work closely with you every step of the way to make sure that your expectations are not only met, but exceeded. So let's get started on creating some awesome email marketing strategies that will help your business soar to new heights!

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